I want to start by saying thank you to all of you. It means a lot to me that so many of you have read the newsletter this year. It’s still trying to figure out what it wants to be and I really appreciate everyone whose stuck around and especially those of you who have enjoyed it and told me.
It’s still a very strange feeling, getting compliments for
A look back on 2022
Looking back on 2022, it feels both incredibly long and weird that it’s over already. Maybe that’s how every year feels though and I just forget each time.
I reached a few of my goals and fell short on others. In September I accepted a new job that required a lot more of my time and energy than I had anticipated. I love it, but it definitely derailed some of the other goals.
The big realization I had this year was that I need a routine. I struggle outside of one and it’s easy for me to let things slip when I’m just winging it. That’s probably true of most people, but it’s objectively true for me and I need to be honest with myself about it.
One Big Thing
I love the productivity framework of accomplishing one big thing each day. Instead of a big long to do list each day, pick the one big thing you must complete today and everything else is gravy. You’ll get more done and it’ll be more impactful.
The same can be said for New Years Resolutions. The more directions you send your energy in 2023, the less progress you’ll make toward each. That’s why you pick just one theme. There are other goals I care about too, but each year it’s one overarching goal that is the top priority.
It’s crazy how much progress you can make on a goal when it’s your top priority and you take focused action on it every day.
2023 Goal
This year it’s becoming the top salesman in my region. I finished my first month 6th out of 20 people. I followed that up with an abject disaster in December. You might be shocked to hear I did not close any deals while eating pastries and drinking wine in Paris.
But that’s ok. Onward and upward!
I took this job because I wanted a challenge. But also because sales is a skill that I want and this job is the best way to go about acquiring it. The first 3 months were a bit chaotic, but now i feel like I at least have a handle on what I need to do to be successful.
Without action, a goal is just a dream
But!
It’s not enough to just put it into the ether. A lot of this is going to sound cliche, but winners and losers both want the same thing. It’s about the consistent actions you take to make the thing happen.
My favorite podcast bros have a bit about how they aren’t entrepreneurs, they’re Manifest Cowboys. They decide on something they want and then they make it happen. I’m taking that energy into 2023 with me.
I’m working on a pdf in Canva right now for my goal setting framework. If you’re interested in getting a copy let me know! Leave a comment and I’ll send it to you when it’s done.
We’ll get back to regular newsletters starting in February. I have a few ideas bouncing around about how I want to handle them this year. One thing is for sure, ya’ll like the ones with pictures. The open rate is higher and so is the engagement.
I’ll tell you more about my thoughts when I’ve decided on how I’ll do it.
I hope you all had amazing holidays and feel fired up about 2023!
Funny Tweets
I went to Nat’s spin class on Thursday and she played a bunch of music from the class we went to in Paris. That class was wild btw. I couldn’t understand a damn thing she was saying and it was dark AF in the room. Solid vibes though I guess.
Anyway, Nat mad at least 7 references to our Paris trip during the class. So my new favorite thing to do is to ask her friends if they heard we went to Paris. “I’m not sure if she mentioned it to you, but we just got back from Pah-ree”.
I crack myself up lol.
Anyway, friendly reminder. Don’t do the fucking Keto diet for New Years. It’s New Year NEW YOU. Not New Year same stupid fucking diet.
I was just there so you know I have to hit ya with some overseas humor to let you know how cultured I am.
There are two types of women, the ones who recognize men who say shit like this as a red flag… and those doomed to date them.
This one absolutely murdered me

Not sure if you know this but I was just in Paris. I did not meet any Kevins. Thank goodness.